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Vtg 1955 John Sexton & Co Desk Diary Cookbook 34th Edition Restaurant Ephemera

★★★★★ 4.5 rating · 32 reviews · 317+ sold
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Product Details

Vintage 1955 John Sexton & Co. Desk Diary and Cookbook, 34th Edition, serves as a fascinating piece of mid-century culinary and advertising history. This red textured hardcover volume combines a daily planner with The Textbook of an Industry, featuring recipes by Isabelle N. Peterson and The Sexton Story by Frederick J. Ashley. It contains unique handwritten restaurant business entries from 1955, including notes on daily specials, receipts, and inventory, offering a rare glimpse into period food service operations. The book is filled with classic Sexton Quality Foods advertising, including Sherman Blend Coffee, and includes helpful industry charts like The Cost Per Item and measurement conversions. A collectible ephemera piece perfect for historians, cookbook collectors, or those interested in vintage restaurant management.

Daily Cleaning: Use a soft brush or damp cloth to gently wipe away dirt. Avoid harsh chemicals. For mesh areas, use diluted mild detergent and a soft brush.

Drying: Air dry in a cool, shaded place after cleaning. Avoid direct sunlight or high heat, which can cause fading and glue deterioration.

Storage: Stuff with paper to maintain shape when not in use. Store in a dry, ventilated area to prevent mold. Rotate between multiple pairs to extend lifespan.

Usage Notes: Designed for basketball. Not recommended for hiking, long-distance running, or other specialized sports where different performance features are required.

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