Wharton School Publishing The Fortune at the Bottom of the Pyramid C.K. Prahalad Hardcover Book with CD

The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits by C.K. Prahalad explores how businesses can achieve profitability while simultaneously addressing the needs of the world's poorest populations. Published by Wharton School Publishing, this influential business strategy book provides a blueprint for market-based solutions to global poverty. This hardcover edition includes an accompanying CD featuring 12 video case stories filmed on location in India, Peru, Mexico, Brazil, and Venezuela. It is a vital resource for professionals and students interested in emerging markets, social entrepreneurship, and sustainable economic development.