BENEFIQUE Wrinkle Reset

BENEFIQUE focuses on women's fatigue and skin concerns. Many women in their 30s who feel tired or stressed notice that wrinkles become more noticeable when they're tired. BENEFIQUE has captured the sentiment that foundation makes fine lines more apparent than on bare skin, and the more I try to hide them, the more tired I look.
Therefore, we are launching BENEFIQUE Wrinkle Resetter, a colorless concealer that instantly refreshes tired-looking eyes, making bothersome wrinkles seem to disappear. It instantly creates firm, bright-looking eyes.
This concealer was born from a product development project that utilizes the ideas of beauty consultants who interact with customers daily, and was successfully commercialized by the Shiseido Research Center.