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Rising Tide : Lessons from 165 Years of Brand Building at Procter and Gamble
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Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble is a book that delves into the history and strategies of the renowned consumer goods company. Published by Harvard Business Review Press in 2004, this hardcover book features insights from authors Davis Dyer, Frederick Dalzell, and Rowena Olegario. With a focus on corporate and business history, as well as consumer guides, this book provides valuable lessons on brand building and management, making it a valuable reference for business professionals and enthusiasts alike.
Daily Cleaning: Use a soft brush or damp cloth to gently wipe away dirt. Avoid harsh chemicals. For mesh areas, use diluted mild detergent and a soft brush.
Drying: Air dry in a cool, shaded place after cleaning. Avoid direct sunlight or high heat, which can cause fading and glue deterioration.
Storage: Stuff with paper to maintain shape when not in use. Store in a dry, ventilated area to prevent mold. Rotate between multiple pairs to extend lifespan.
Usage Notes: Designed for basketball. Not recommended for hiking, long-distance running, or other specialized sports where different performance features are required.